Tuesday, April 25, 2006

Vault Still Not Fully In NW Indiana

Well, it's been over two months since Vault first made it into Northwest Indiana, and so far I've only seen it in 20 ounce bottles at POS locations and convenience stores.

Problem is, I've seen Black Cherry Vanilla Coke out in cans, 20 ounce bottles and 2 liter bottles, and it came out about the same time. I've also seen Berry Vanilla Dr Pepper soda come out in cans, 20 ounce bottles and 2 liter bottles, and that's about as boutique a flaver as you'll ever see in that wide a selection. Fresca got a remake with four different flavors and a wide range of choices.

I have seen a couple of 1 liter bottles, but it's always away from the NW Indiana area.

So what's my problem? Simply put, if you've got something you believe in you don't put something out in a limited selection -- you put it out in as wide a mix of choices as you can, so that people can get what they want when they want it. You don't put out one computer, you put out a group of four (or more) different types with different specs for different users. You don't put out one car, you put out four cars, with three or four versions each and a number of choices.

But what choice does one have for Vault in NW Indiana? 20 oz, regular or diet. No other sizes.

Methinks that the Coca Cola Company felt it had to put something out to make it look like it's competing against Mountain Dew, so they came up with this and did a half-hearted job in some markets. While NW Indiana may be a weak link, it's still a sign of how much Coca-Cola supports its products.

And appearently they don't think Vault will be that much of a force. After all, Mello Yello still comes in all formats (except 1 liter) in NW Indiana, and it's a failed product with a history of image changes that makes New Coke look solid as cement.

I could be wrong...

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